Chic Marketing, Chic PR & Chic Distribution
This is another critical area to ensure the correct Kudos is attached to any event as well as maintaining positive PR and brand leadership status
This would involve:
- Creating a marketing strategy which calls on a more viral / underground approach
- Execute a joint acquisition and retention strategy through, E, M and C commerce
- Source and affiliate suitable media partners
- Secure live transmission deals via Radio / TV
- Integrate a sub acquisition strategy via social networking sub portals
- Engage and manage Niche PR management to support the event. Since 2012 Chic had had its own in house PR team now led by Charlotte Hooper.
- Create and design internal / external P.O.S to complement the theme, tone and personality
- Execute a new M Commerce strategy to interact in summer / winter festivals
- Continue guerrilla marketing tactics as achieved in all previous festival propositions
Build an multi million eyeball campaign, through current affiliates / databases, links, banners and all of the above. The seven eyeball theory has been the crux of all successful Chic marketing for the last 14 years and continues to sell all our portfolio events out months in advance.